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LABELING: Empathy Ends at the Agency Door Image

POV

LABELING: Empathy Ends at the Agency Door

Can we truly live up to our talk on empathy in the ad industry? By directly addressing employees’ well-being and...

KriX 8 Mar, 2025

The Future Favours the Bold Image

POV

The Future Favours the Bold

Alex Saber, SMG/ ViVAKi 10 Nov, 2015

Un-Branding Lebanon Image

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing Image

Free Talk

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

Mike Shackle: Building Promise on the ‘What If’ Premise Image

Free Talk

Mike Shackle: Building Promise on the ‘What If’ Premise

Jad Haidar 1 Jun, 2015

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Educate, Don’t Sell: The B2B Thought Leadership Advantage Image

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024

Why co-creation has become essential for brands targeting Gen Z Image

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success Image

Free Talk

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success

Natalie Cooke Tombs, M&C Saatchi Group 4 Nov, 2024

From Crisis to Connection: Marketing Tips for Troubled Times Image

Free Talk

From Crisis to Connection: Marketing Tips for Troubled Times

Lynn Fakhry, brandon 31 Oct, 2024

Sugar, Spice and Everything Nice Image

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis 7 Oct, 2024

Time for brands to re-adjust their loyalty programmes says tms' John Viccars Image

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2 Oct, 2024

The Art of Reinvention Image

Free Talk

The Art of Reinvention

Alex Andrakis, Andrakis Consultancy 16 Sep, 2024

Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic) Image

Free Talk

Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)

Abdollah J. Zeynabi, TBWA\RAAD 9 Sep, 2024

What the Prisoner’s Dilemma Can Teach Us About Pitching Image

Free Talk

What the Prisoner’s Dilemma Can Teach Us About Pitching

Alexandra Richards, Gambit 28 Aug, 2024

Gaza War: why has the ad industry suddenly lost its voice Image

Features

Gaza War: why has the ad industry suddenly lost its voice

Iain Akerman 27 Aug, 2024