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Pepsico hits refresh with a logo — and mindset — built for the future

PepsiCo has rolled out a bold new corporate identity — its first major rebrand in nearly a quarter of a...

Gaya Salam 4 Nov, 2025

Meet the Deal-Catcher: Platformance Reveals How Q4 Shoppers Are Rewriting the Playbook Image

News

Meet the Deal-Catcher: Platformance Reveals How Q4 Shoppers Are Rewriting the Playbook

Gaya Salam 30 Oct, 2025

John Hewitt Joins Phygital International Ahead of Games of the Future Abu Dhabi Image

News

John Hewitt Joins Phygital International Ahead of Games of the Future Abu Dhabi

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha Image

News

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha

New Book Decodes the Behavioral Science Behind Global Brands' Success Image

News

New Book Decodes the Behavioral Science Behind Global Brands' Success

Gaya Salam 19 Oct, 2025

When Packaging Becomes Strategy: Pitfire’s 8th Box Art Edition Image

Art & Design

When Packaging Becomes Strategy: Pitfire’s 8th Box Art Edition

Gaya Salam 1 Oct, 2025

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out Image

Interviews

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out

Ghada Azzi 1 Oct, 2025

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index Image

Advertising

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index

Gaya Salam 6 Aug, 2025

Always Connected: Why Consistency Is the Winning Formula on Snapchat Image

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Royal Jordanian taps into a trending scandal with wit and real-time relevance Image

Advertising

Royal Jordanian taps into a trending scandal with wit and real-time relevance

Ghada Azzi 23 Jul, 2025

Brands on The Therapy Couch Image

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy Image

Media

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy

Rebecca Isaac 7 Mar, 2025

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025 Image

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18 Feb, 2025

On the Abdul Latif Jameel Motors Toyota's campaign win or how smart SEO fueled by insight-driven creativity can outperform even the biggest budgets Image

Ads of the Week

On the Abdul Latif Jameel Motors Toyota's campaign win or how smart SEO fueled by insight-driven creativity can outperform even the biggest budgets

ArabAd's staff 5 Feb, 2025

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025