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Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind Image

Creativity

Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind

Marushika, the fashion brand known for fusing Indian folk art with modern Western silhouettes, has unveiled its latest campaign, “Spoken...

ArabAd’s staff 3 Nov, 2025

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy Image

Creativity

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy

Gaya Salam 21 Oct, 2025

Starbucks Honors the Originals Among Us in New Regional Campaign by IMPACT BBDO Image

Creativity

Starbucks Honors the Originals Among Us in New Regional Campaign by IMPACT BBDO

Gaya Salam 12 Oct, 2025

Time to Break Up With Your Phone? Samsung Thinks So Image

Creativity

Time to Break Up With Your Phone? Samsung Thinks So

Ghada Azzi 5 Oct, 2025

PUMA Brings Back Its Icons to the Middle East Image

Advertising

PUMA Brings Back Its Icons to the Middle East

Gaya Salam 30 Sep, 2025

Ads of the Week

Heinz Finds Its Logo Hiding in Every Fry Box

Ghada Azzi 17 Sep, 2025

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat Image

Ads of the Week

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat

Ghada Azzi 10 Sep, 2025

Binance Launches ‘Humans of Binance’ to Humanize Crypto Through Real Stories Image

Campaigns

Binance Launches ‘Humans of Binance’ to Humanize Crypto Through Real Stories

Ghada Azzi 3 Sep, 2025

Impact BBDO’s PromptZero Tackles AI’s Energy Waste Image

Campaigns

Impact BBDO’s PromptZero Tackles AI’s Energy Waste

Ghada Azzi 27 Aug, 2025

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index Image

Advertising

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index

Gaya Salam 6 Aug, 2025

'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront Image

Ads of the Week

'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront

Gaya Salam 26 Mar, 2025

Pickl launches first regional Ramadan campaign focused on community giving Image

Campaigns

Pickl launches first regional Ramadan campaign focused on community giving

ArabAd's staff 18 Mar, 2025

'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence Image

Ads of the Week

'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence

ArabAd's staff 18 Mar, 2025

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO Image

Campaigns

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

ArabAd's staff 14 Mar, 2025

UAE’s first drinkable billboard unveiled for Ramadan Image

Media

UAE’s first drinkable billboard unveiled for Ramadan

Gaya Salam 10 Mar, 2025

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach Image

Ads of the Week

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach

Rebecca Isaac 3 Mar, 2025