• Continental ME transforms discarded tyres into powerful symbols in a unique art installation
• MINI AGMC marks breast cancer awareness month by introducing a powerful self-care guide cast in henna
• Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’

• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications
• Five agencies from the Middle East honored with LIA 2024 prestigious ‘Of The Year’ awards

• Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
• Media Group IMI rolls out a refreshed brand identity marking a milestone journey
• tpay unveils a bold new brand identity

• MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction

The endless scroll of social media isn’t just a time drain, it’s affecting cognitive development and contributing to issues such as ADHD, depression, and anxiety. Beyond its impact on mental health, excessive screen time is also taking a toll on education. Global PISA test scores reveal significant declines in reading, …