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Industry Talk > POV

Generative AI’s foundations aren’t in, but the roof’s already going up Image

POV

Generative AI’s foundations aren’t in, but the roof’s already going up

As brands rush to build their AI-powered marketing empires, too many are skipping the groundwork. Raj Verma of Epsilon warns...

Rajesh Verma, Epsilon Middle East 25 Oct, 2025

Sound Is Emotion: The Hidden Hero in Great Storytelling Image

POV

Sound Is Emotion: The Hidden Hero in Great Storytelling

Roudny Nahed, MusicGrid 19 Oct, 2025

LABELING: Empathy Ends at the Agency Door Image

POV

LABELING: Empathy Ends at the Agency Door

KriX 8 Mar, 2025

Nada Abisaleh: ‘Creative activism Is about ACTS not ADS’ Image

POV

Nada Abisaleh: ‘Creative activism Is about ACTS not ADS’

Nada Abisaleh 20 Mar, 2025

The Future Favours the Bold Image

POV

The Future Favours the Bold

Alex Saber, SMG/ ViVAKi 10 Nov, 2015

Always Connected: Why Consistency Is the Winning Formula on Snapchat Image

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Un-Branding Lebanon Image

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Tech/Digital/AI

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Tech/Digital/AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright, AppsFlyer 8 Jun, 2025

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Saudi Arabia‘s State of Branding Image

Branding

Saudi Arabia‘s State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Why co-creation has become essential for brands targeting Gen Z Image

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Educate, Don’t Sell: The B2B Thought Leadership Advantage Image

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success Image

Free Talk

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success

Natalie Cooke Tombs, M&C Saatchi Group 4 Nov, 2024

From Crisis to Connection: Marketing Tips for Troubled Times Image

POV

From Crisis to Connection: Marketing Tips for Troubled Times

Lynn Fakhry, brandon 31 Oct, 2024