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Industry Talk > POV

Sound Is Emotion: The Hidden Hero in Great Storytelling Image

POV

Sound Is Emotion: The Hidden Hero in Great Storytelling

'Storytelling is one of the oldest and most powerful tools humans have. We use it to entertain, persuade, and inspire....

Roudny Nahed, MusicGrid 19 Oct, 2025

LABELING: Empathy Ends at the Agency Door Image

POV

LABELING: Empathy Ends at the Agency Door

KriX 8 Mar, 2025

Nada Abisaleh: ‘Creative activism Is about ACTS not ADS’ Image

POV

Nada Abisaleh: ‘Creative activism Is about ACTS not ADS’

Nada Abisaleh 20 Mar, 2025

The Future Favours the Bold Image

POV

The Future Favours the Bold

Alex Saber, SMG/ ViVAKi 10 Nov, 2015

Always Connected: Why Consistency Is the Winning Formula on Snapchat Image

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Un-Branding Lebanon Image

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Digital/Tech

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Saudi Arabia‘s State of Branding Image

Branding

Saudi Arabia‘s State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Communicating in Uncertain Times Image

POV

Communicating in Uncertain Times

Jeff Chertack 8 Feb, 2016

Technocalamity Image

POV

Technocalamity

Naseem Javed 11 Dec, 2015

The Butterfly Effect Image

POV

The Butterfly Effect

Nadim Khoury 10 Dec, 2015

The New Face of Advertising Image

POV

The New Face of Advertising

Saad El Zein, TNG 10 Dec, 2015