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PUMA Drops CGI-Teaser Ahead of Egyptian Campaign Reveal
by Gaya Salam
July 2, 2025
PUMA has released a cryptic CGI teaser that hints at a deeper cultural narrative tied to Egypt.
The visual features a feline figure—reminiscent of Bastet, the ancient Egyptian goddess—prowling the streets before morphing into the PUMA logo’s silhouette.
The teaser contains no text or tagline; it is relying entirely on symbolism and mood to spark intrigue and aims to fuse mythology and modern identity, raising anticipation about the brand’s next move in the region.
While details remain under wraps, the approach signals a shift from conventional brand campaigns to cinematic storytelling.
By channeling Egypt’s legacy through digital artistry, PUMA is launching a campaign where culture, commerce, and CGI collide.
While it's all made to please the eyes, spark curiosity and capture attention ahead of the full reveal, one thing is sure: something bold is on its way.
