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Generative AI’s foundations aren’t in, but the roof’s already going up Image

POV

Generative AI’s foundations aren’t in, but the roof’s already going up

As brands rush to build their AI-powered marketing empires, too many are skipping the groundwork. Raj Verma of Epsilon warns...

Rajesh Verma, Epsilon Middle East 25 Oct, 2025

TRACCS and Ainigma Team Up to Accelerate GenAI in MENA Image

News

TRACCS and Ainigma Team Up to Accelerate GenAI in MENA

Gaya Salam 22 Oct, 2025

AI, Insight, and Imagination Collide at WPP Media's 'NextM: The Canopy Effect' Image

News

AI, Insight, and Imagination Collide at WPP Media's 'NextM: The Canopy Effect'

Gaya Salam 21 Oct, 2025

SBR and Jisr Bet on AI to Tackle Saudi Arabia’s Recruitment Challenges Image

Everything AI

SBR and Jisr Bet on AI to Tackle Saudi Arabia’s Recruitment Challenges

Ghada Azzi 4 Oct, 2025

Google’s New Protocol Lets AI Agents Pay for You Image

Everything AI

Google’s New Protocol Lets AI Agents Pay for You

Patrick Amhaz 18 Sep, 2025

Is ChatGPT Winning the AI Race? Image

Everything AI

Is ChatGPT Winning the AI Race?

Patrick Amhaz 12 Sep, 2025

Anthropic Pushes AI Deeper into the Browser Battlefield Image

Everything AI

Anthropic Pushes AI Deeper into the Browser Battlefield

ArabAd’s staff 8 Sep, 2025

Impact BBDO’s PromptZero Tackles AI’s Energy Waste Image

Campaigns

Impact BBDO’s PromptZero Tackles AI’s Energy Waste

Ghada Azzi 27 Aug, 2025

YouTube‘s Expanded AI Features Raise Concerns Among Creators Image

Everything AI

YouTube‘s Expanded AI Features Raise Concerns Among Creators

Gaya Salam 28 Jul, 2025

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Everything AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright, AppsFlyer 8 Jun, 2025

Machine learning remains the fastest-growing sector in the AI revolution Image

Everything AI

Machine learning remains the fastest-growing sector in the AI revolution

ArabAd's staff 24 Mar, 2025

Nvidia's meteoric rise in the semiconductor market is shaking up the industry Image

News In Brief

Nvidia's meteoric rise in the semiconductor market is shaking up the industry

ChatGPT remains the clear market leader, as per Altindex data Image

News In Brief

ChatGPT remains the clear market leader, as per Altindex data

AI Assistants in Research: Friend or Foe? Image

Everything AI

AI Assistants in Research: Friend or Foe?

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData Image

Everything AI

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

ArabAd's staff 9 Mar, 2025

‘Life in a Day: Redux’: An AI ode to the unseen beauty of life in Dubai Image

Ads of the Week

‘Life in a Day: Redux’: An AI ode to the unseen beauty of life in Dubai

ArabAd's staff 20 Feb, 2025