Snap Rolls Out “App Power Pack” in Saudi Arabia to Boost App Installs

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For advertisers, the package folds into new or existing campaigns and supports both Apple’s SKAdNetwork and non-SKAN campaigns.

Features include:

• Target Cost Bidding (tCPA) for dynamic optimization toward a set acquisition cost.

• Sponsored Snaps placed directly in Chat inboxes, Snapchat’s most active surface, where they delivered an 18% lift in unique converters in Q2.

• App End Cards that auto-pull app store images into Snap Ads and Story Ads for clearer previews.

• Playable Ads (still in testing) that let users trial a mini-game before committing to download.

“Saudi Arabia has one of the most dynamic digital ecosystems in the region,” said Abdulla Al Hammadi, Snap’s GM in the Kingdom.

“With more than 25 million Saudis on Snapchat opening the app over 50 times a day, the App Power Pack gives advertisers sharper solutions to boost efficiency and drive growth in line with Vision 2030.”

The rollout comes as apps—from gaming to fintech and e-commerce—play a central role in Saudi Arabia’s digital-first economy.

For brands chasing installs, conversions, and retention, Snap is positioning itself as a key growth channel.

In a market where apps are the new storefronts, Snapchat is reminding advertisers that packaging matters just as much as placement.