WOW Awards Middle East Returns for 3rd Edition in Dubai

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Positioned as the regional chapter of Asia’s long-running WOW Awards—an established platform that marked its 16th edition earlier this year—the event recognizes work in experiential marketing, MICE, live entertainment, and the wedding industry. 

While global awards circuits are crowded, the WOW Awards carve out a distinct space by focusing on the fast-expanding experiential sector—a segment where the Middle East has been asserting itself with scale and spectacle. 

Since its launch in 2019, the Middle East edition has steadily grown into one of the few regional benchmarks in these fields.

The 2025 program combines an exhibition and speaker sessions during the day with an evening awards gala. Submissions are judged by a 30-member international jury across 49 categories, grouped under experiential marketing, celebrations, management, and venue awards.

The event is organized by EVENTFAQS Media, with Midas Events overseeing regional marketing management in the UAE.

As agencies and brands in the region double down on live and immersive formats, the awards have become both a recognition platform and a networking ground for an industry still defining its own standards.