Huawei Names Memac Ogilvy as Public Relations Partner Across Middle East Operations

Huawei has appointed Memac Ogilvy as its new public relations partner for two of its key business units in the region: Huawei Consumer Business Group (CBG) for the UAE, and Huawei Information and Communication Technology (ICT) for the Middle East.

The appointment marks a strategic move by Huawei, as the technology powerhouse continues to drive innovation and connectivity across the region, aligned with its mission to deliver a fully connected, intelligent world.

Under this partnership, Memac Ogilvy will lead the public relations mandate across both divisions, providing a comprehensive suite of services that spans communications strategy, media relations, thought leadership, influencer engagement, and campaign development.

The agency will tap into its integrated communications expertise and strong media networks to craft bold, engaging narratives that connect with consumers, industry leaders, and strategic partners across the UAE and wider Middle East. The ultimate goal: to further accelerate Huawei’s growth trajectory and amplify its market presence.

Commenting on the appointment, Saad Abu Touq, Managing Director – PR, UAE, at Memac Ogilvy, said:“Huawei has cemented its position as a global innovation leader, shaping how people connect, communicate, and experience the world. In the UAE, the brand continues to evolve, expand and inspire customers and businesses across every touchpoint. We are honoured to be part of Huawei’s incredible growth journey and will focus on delivering integrated storytelling and borderless creativity, two offerings that set us apart. This strategic partnership is another opportunity to push the boundaries of brand communications, drive meaningful engagement and support Huawei in realising its ambitious vision in building a fully connected, intelligent world.”

Rima Taha, Director of PR & Communications, Middle East & Central Asia at Huawei ICT, and Saeed Klaib, Director of Communications and Public Relations at Huawei CBG, jointly commented:
“Huawei CBG and Huawei ICT are proud to appoint Memac Ogilvy as their strategic communications partner. With a deep understanding of our brand ethos and a proven ability to translate vision into impactful storytelling, Memac Ogilvy is uniquely positioned to bring our narrative to life for audiences in the UAE and beyond. Their exceptional track record, creative excellence, and regional expertise make them the ideal partner to amplify Huawei’s presence and foster deeper, long-term engagement with key audiences across the region.”

Huawei CBG continues to lead the way globally with its innovative range of smart devices — from smartphones and wearables to tablets and cloud services — delivering seamless and intelligent experiences for millions of users worldwide. Meanwhile, Huawei’s ICT division remains a driving force behind digital transformation across the Middle East, advancing AI, cloud computing, cybersecurity, and talent development to help shape the intelligent, integrated future it envisions.

A smart pairing between a regional PR heavyweight and a tech leader with bold ambitions—one that will surely keep the competitive communications space buzzing in the months ahead.