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YouTube Expands AI Features, Raises Concerns Among Creators
by Gaya Salam
July 28, 2025
YouTube has introduced new AI-powered tools aimed at enhancing content discovery and user experience.
The platform is rolling out an AI-generated search results carousel—currently available to Premium users in the U.S.—that displays suggested videos with short topic summaries, mimicking Google’s AI Overviews. It’s primarily triggered by searches related to shopping, travel, and activities.
The carousel highlights video clips with AI-written descriptors, designed to help users find relevant content faster without necessarily clicking into individual videos.
At the same time, YouTube is expanding access to its conversational AI tool, first launched in 2023, which allows users to request video summaries, content suggestions, and educational quizzes.
While these features promise smoother navigation, creators worry they may reduce viewer engagement and video clicks—similar to the negative impact AI Overviews have had on traffic to news sites.
As AI intermediates more of the discovery process, the delicate balance between user convenience and creator sustainability is once again up for debate.
