Industry Talk
- Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.
- Public relations in the dock
Iain Akerman
Public relations in the GCC is thriving, and yet PR practitioners continually fail at media relations. Are journalists rightfully disgruntled, or has the PR industry moved on to bigger and …
- How to successfully market brands in times of ever-changing consumer mindsets
- The future of destinations Matt McLean, Imagination ME
- Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
- Data transparency reignites Gen Z advertisers Edward Siavo
- 2023: A year of “middles” in the Lebanese market Tarek Chemaly
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
- Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
- Saudi Arabia: The final frontier Iain Akerman
- Saudi Arabia, the new hub for the events industry in the Middle East Iain Akerman
- Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
- Mohammed Fouladkar, the CEO who leads by example Ghada Azzi
- Women role in Saudi Arabia’s creative and entrepreneurial revolution Iain Akerman