Industry Talk
Social media trends for 2025 by Tito Ribeiro
Tiago Ribeiro
Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several markets to summarize important movements of the industry in these …
10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard Fitzgerald, Founder & CEO of Augustus Media, shares top 10 …
A Glitch in Modern Communication
Roger Halaby, Hanging Gardens
A sense of purpose
Iain Akerman
Gaza War: why has the ad industry suddenly lost its voice
Iain Akerman
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
Public relations in the dock
Iain Akerman
How to successfully market brands in times of ever-changing consumer mindsets
The future of destinations
Matt McLean, Imagination ME
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Ghada Azzi
Data transparency reignites Gen Z advertisers
Edward Siavo
2023: A year of “middles” in the Lebanese market
Tarek Chemaly
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
