Industry Talk
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.
Public relations in the dock
Iain Akerman
Public relations in the GCC is thriving, and yet PR practitioners continually fail at media relations. Are journalists rightfully disgruntled, or has the PR industry moved on to bigger and …
How to successfully market brands in times of ever-changing consumer mindsets
The future of destinations
Matt McLean, Imagination ME
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Ghada Azzi
Data transparency reignites Gen Z advertisers
Edward Siavo
2023: A year of “middles” in the Lebanese market
Tarek Chemaly
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
Saudi Arabia: The final frontier
Iain Akerman
Saudi Arabia, the new hub for the events industry in the Middle East
Iain Akerman
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Mohammed Fouladkar, the CEO who leads by example
Ghada Azzi
Women role in Saudi Arabia’s creative and entrepreneurial revolution
Iain Akerman
