Industry Talk

  • A Glitch in Modern CommunicationA Glitch in Modern Communication Roger Halaby, Hanging Gardens
    Anyone with a smartphone can now reach millions, but not everyone understands the strategic thinking that should support effective communication. So how can advertising, social media, public relations, media, or …
  • A sense of purposeA sense of purpose Iain Akerman
    Purpose can differentiate a brand and lead to astonishing growth. It can also backfire spectacularly. ArabAd takes a closer look at this difficult balancing act

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