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In Brief

Art & Design

Industry Talk

Generative AI’s foundations aren’t in, but the roof’s already going up Image

POV

Generative AI’s foundations aren’t in, but the roof’s already going up

As brands rush to build their AI-powered marketing empires, too many are skipping the groundwork. Raj Verma of Epsilon warns...

Rajesh Verma, Epsilon Middle East 25 Oct, 2025

Sound Is Emotion: The Hidden Hero in Great Storytelling Image

POV

Sound Is Emotion: The Hidden Hero in Great Storytelling

Roudny Nahed, MusicGrid 19 Oct, 2025

Decoding ‘55’: Marc Keyrouz’s Revolutionary Visual Language Image

Art & Design

Decoding ‘55’: Marc Keyrouz’s Revolutionary Visual Language

Haytham Khalil 10 Jun, 2025

LABELING: Empathy Ends at the Agency Door Image

POV

LABELING: Empathy Ends at the Agency Door

KriX 8 Mar, 2025

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out Image

Interviews

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out

Ghada Azzi 1 Oct, 2025

Nada Abisaleh: ‘Creative activism Is about ACTS not ADS’ Image

POV

Nada Abisaleh: ‘Creative activism Is about ACTS not ADS’

Nada Abisaleh 20 Mar, 2025

The Future Favours the Bold Image

POV

The Future Favours the Bold

Alex Saber, SMG/ ViVAKi 10 Nov, 2015

Always Connected: Why Consistency Is the Winning Formula on Snapchat Image

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

Un-Branding Lebanon Image

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing Image

Free Talk

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

Pikasso's Antonio Vincenti on How Lebanon’s OOH Industry Can Regain Its Marketing Momentum Image

Interviews

Pikasso's Antonio Vincenti on How Lebanon’s OOH Industry Can Regain Its Marketing Momentum

Ghada Azzi 23 Jun, 2025

Tarek Atrissi's Type World Image

Art & Design

Tarek Atrissi's Type World

Iain Akerman 17 Jun, 2025

One day in the Life of a Communication Exec in Beirut Image

Features

One day in the Life of a Communication Exec in Beirut

Mike Shackle: Building Promise on the ‘What If’ Premise Image

Free Talk

Mike Shackle: Building Promise on the ‘What If’ Premise

Jad Haidar 1 Jun, 2015

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Tech/Digital/AI

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Tech/Digital/AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright, AppsFlyer 8 Jun, 2025