Industry Talk

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Free Talk

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success

Natalie Cooke Tombs, M&C Saatchi Group 4 Nov, 2024

Free Talk

From Crisis to Connection: Marketing Tips for Troubled Times

Lynn Fakhry, brandon 31 Oct, 2024

Industry Talk

A Glitch in Modern Communication

Roger Halaby, Hanging Gardens 23 Oct, 2024

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis 7 Oct, 2024

Industry Talk

A sense of purpose

Iain Akerman 3 Oct, 2024

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2 Oct, 2024

Free Talk

The Art of Reinvention

Alex Andrakis, Andrakis Consultancy 16 Sep, 2024

Free Talk

Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)

Abdollah J. Zeynabi, TBWA\RAAD 9 Sep, 2024

Free Talk

What the Prisoner’s Dilemma Can Teach Us About Pitching

Alexandra Richards, Gambit 28 Aug, 2024

Features

Gaza War: why has the ad industry suddenly lost its voice

Iain Akerman 27 Aug, 2024

Free Talk

‘I Wish I Could’

Roger Halaby, Hanging Gardens 13 Aug, 2024