Advertising
Roger Halaby on Narcissistic Consumers
Roger Halaby, Hanging Gardens
In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving marketing excellence. Among these set consumer segments, narcissistic consumers represent …
To win in 2025, brands must adapt to the rapid evolution of retail media
Rajesh Verma, Epsilon Middle East
From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media. Meanwhile, first-party data and new formats are enabling more personalised …
Kudu's 'One of Us" or how a brand name became part of the Saudi vocab
ArabAd's staff
Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai
ArabAd's staff
Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share
ArabAd's staff
Global advertising spend to surpass $1trillion for the first time
RAM shakes up traditional truck advertising with its new Rex Torque campaign
ArabAd's staff
Property Finder promises to cater to every lifestyle and desire via ‘A home for every life’ campaign
ArabAd's staff
New campaign by VML Riyadh promising no gamer is left behind with stcplay
ArabAd's staff
PUMA and M&C Saatchi ME celebrate the heart and soul of street cricket through ‘Play The City’ initiative
ArabAd's staff
For World Mental Health Day, Memac Ogilvy encourages drivers to find comfort in their go-to safe space
ArabAd's staff
On World Inclusion Day, Sumsub's Greenflag campaign brings a global hidden crisis to light
ArabAd's staff
Create Agency orchestrates a multifaceted campaign for SMEG's store launch in Lebanon
ArabAd's staff
Jeep invited people to embrace the 4x4 spirit with the Sandbox Challenge
ArabAd's staff
