Advertising
- Diana Georges on TBWA\RAAD’S commitment to disruptive ideas and resilience
In Lebanon's business landscape, the prevailing uncertainty, despite occasional glimpses of stability, has created a challenging environment. Despite this, TBWA maintains faith in Lebanon's market potential and, therefore, invests in …
- Hana Khatib: ‘The return to normalcy remains a small prospect’
“It is no secret that Lebanon has been facing economic and political challenges that took a toll on all local businesses. Four years later, returning to normalcy remains a small …
- Rola Ghotmeh: ‘We adapt and move swiftly’
- Moe Minkara: ‘In Lebanon, it is a live day by day situation’
- Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
- Roger Sahyoun on the Network's Leap in Lebanon's Advertising
- 2023: A year of “middles” in the Lebanese market Tarek Chemaly
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
- Al-Futtaim IKEA and IMPACT BBDO crafted an outstanding Valentine proposal: the Vallen Key
- Panadol Extra soothes the pain of lost loves in new Valentine's Day campaign
- Are brands missing a climate leadership opportunity at Super Bowl? Thomas Kolster
- Saudia launches ‘ProtecTasbih, the first innovative rosary to sterilize hands
- Shared values highlighted in Sobha Realty's new brand film starring Arsenal players
- Birthdays get new meaning in campaign for Brave Heart by Impact BBDO