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Media

UAE’s first drinkable billboard unveiled for Ramadan

Gaya Salam 10 Mar, 2025

Advertising

Volvo pioneers an AI-driven brand film for its return to Saudi Arabia

Rebecca Isaac 5 Mar, 2025

Ads of the Week

OMO Arabia's and MullenLowe break the stigma surrounding period care through an innovative approach

Rebecca Isaac 3 Mar, 2025

Branding

adidas reinvents its brand message with ‘You Got This’

Rebecca Isaac 1 Mar, 2025

Ads of the Week

‘Life in a Day: Redux’: An AI ode to the unseen beauty of life in Dubai

ArabAd's staff 20 Feb, 2025

Advertising

TBWA\RAAD Saudi Arabia: Re-laying the foundations for success

Iain Akerman 12 Feb, 2025

Advertising

The Magnetic Lure of Saudi Arabia

Iain Akerman 7 Feb, 2025

Advertising

Cheil Dubai and M.A.L.I. roll out a creative-playful educational initiative for children

ArabAd's staff 6 Feb, 2025

Advertising

The fundamentalists of Das Kapital

Iain Akerman 2 Feb, 2025

Advertising

Faden Media on the forefront of revolutionizing Digital OOH in Saudi Arabia

Ghada Azzi 30 Jan, 2025

Advertising

Mohannad Kattan: ‘It’s About Time’

Ghada Azzi 27 Jan, 2025

Advertising

Al Arabia set for its Dubai chapter

Ghada Azzi 20 Jan, 2025

Advertising

Ahmed Al Sahhaf Leads IAA Saudi Chapter to Drive Innovation in Advertising  

Ghada Azzi 19 Jan, 2025

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024