Digital
Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024
ArabAd's staff
We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about the sport more than five million times in 2024 alone. …
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the strategic work of creative agencies. He assures that by combining …
Famesters reveals groundbreaking AI in influencer marketing report
ArabAd's staff
New Kantar study shows a significant trend towards YouTube consumption on Connected TV
ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know
Lorenzo Luiso, Brick Digital
How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Shopping apps are thriving: annual revenue hit over $33 billion in five years
ArabAd's staff
MENA mobile sales grew by 20% in the first half of 2024
74% of web users unaware of digital tracking
ArabAd's staff
.jpg "AppsFlyer investigates shifts behind mobile gaming's modest growth")
AppsFlyer investigates shifts behind mobile gaming's modest growth
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
How to grow new customers from seed data
Terry Kane, The Trade Desk
AppsFlyer's new report shows uplift for eCommerce apps
