Digital
- Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know Lorenzo Luiso, Brick Digital
- How to launch your first influencer marketing campaign: a 7-step guide Viktoriia Petrova, Famesters
- Shopping apps are thriving: annual revenue hit over $33 billion in five years ArabAd's staff
- MENA mobile sales grew by 20% in the first half of 2024
- 74% of web users unaware of digital tracking ArabAd's staff
- AppsFlyer investigates shifts behind mobile gaming's modest growth
- WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
- How to grow new customers from seed data Terry Kane, The Trade Desk
- AppsFlyer's new report shows uplift for eCommerce apps
- People want to follow people, not faceless brands Svenja Malzahn, Sumea Social
- Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
- How AI is Changing the Marketing and Advertising Industry—for Better or Worse Ghassan Younis