Digital
- Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024
ArabAd's staff
We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about the sport more than five million times in 2024 alone. …
- Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Amine Al adem, Business Lead, Spark Foundry talks about the growing role of content creators in brand engagement, complementing the strategic work of creative agencies. He assures that by combining …
- Famesters reveals groundbreaking AI in influencer marketing report ArabAd's staff
- New Kantar study shows a significant trend towards YouTube consumption on Connected TV ArabAd's staff
- Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
- Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know Lorenzo Luiso, Brick Digital
- How to launch your first influencer marketing campaign: a 7-step guide Viktoriia Petrova, Famesters
- Shopping apps are thriving: annual revenue hit over $33 billion in five years ArabAd's staff
- MENA mobile sales grew by 20% in the first half of 2024
- 74% of web users unaware of digital tracking ArabAd's staff
- AppsFlyer investigates shifts behind mobile gaming's modest growth
- WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
- How to grow new customers from seed data Terry Kane, The Trade Desk
- AppsFlyer's new report shows uplift for eCommerce apps