Digital
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
More than one billion hours of video are watched every day on YouTube globally. In the US YouTube is the biggest TV streaming platform since overtaking Netflix
OTT content is the new global influencer
Pooja Suvarna
Pooja Suvarna, Manager – Digital Media at Mediaplus Middle East, explains why OTT (Over The Top) content is the new global influencer with four essential tips on how brands can …
Industry experts share social media trends expected in 2023
ArabAd's staff
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson
Marketing in an AI-driven world
Neel Pandya
Online video emerges as an effective format in an evolving media landscape
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Rudy Shoushany, the transformational thinker
Iain Akerman
Sony MEA identifies key trends set to dominate the digital landscape in 2023
Digital 2023 new report shows that social media use is on the increase globally
TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces
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