Digital
New interactive ad format introduced by Tarek Nour Group set to change the VOD experience
Ghada Azzi
AI Assistants in Research: Friend or Foe?
This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits and the potential drawbacks of relying on these digital aides.
From Cookies to Collaboration: RMNs are the new gold standard in advertising
Paul Wright, AppsFlyer
Seven Saudi Influencers Redefining the Conversation through their Unique Voices
Christina Fakhry
TradeMania or when trading becomes a game
ArabAd's staff
Social media trends for 2025 by Tito Ribeiro
Tiago Ribeiro
AI in Market Research: Toluna ready to transform consumer understanding
Georges Akkaoui, Toluna MEAT
_copy.jpg "AppsFlyer's lookback at 2024’s top mobile app trends")
AppsFlyer's lookback at 2024’s top mobile app trends
ArabAd's staff
How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024
ArabAd's staff
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Famesters reveals groundbreaking AI in influencer marketing report
ArabAd's staff
New Kantar study shows a significant trend towards YouTube consumption on Connected TV
ArabAd's staff
