Digital
- AppsFlyer's lookback at 2024’s top mobile app trends
ArabAd's staff
- How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the attention of brands and marketers alike. As consumer preferences shift …
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- Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024 ArabAd's staff
- Influence is Evolving, and Creators are Leading Amine Al adem, Spark Foundry
- Famesters reveals groundbreaking AI in influencer marketing report ArabAd's staff
- New Kantar study shows a significant trend towards YouTube consumption on Connected TV ArabAd's staff
- Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
- Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know Lorenzo Luiso, Brick Digital
- How to launch your first influencer marketing campaign: a 7-step guide Viktoriia Petrova, Famesters
- Shopping apps are thriving: annual revenue hit over $33 billion in five years ArabAd's staff
- MENA mobile sales grew by 20% in the first half of 2024
- 74% of web users unaware of digital tracking ArabAd's staff
- AppsFlyer investigates shifts behind mobile gaming's modest growth