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News In Brief

6thStreet sees high benefits from Gupshup’s strong conversational marketing approach ArabAd's staff
Jockamo Barnes officially launches in the UAE, in Yas Creative Hub ArabAd's staff

Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund ArabAd's staff
Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising ArabAd's staff
Instagram's 'Trendships' celebrates social connections through DMs ArabAd's staff
Carlsberg selects M&C Saatchi ME as creative agency of record for its regional portfolio ArabAd's staff
Americana renews its long-standing relationship with Farm Frites, this time in Saudi Arabia ArabAd's staff
PRCA MENA introduces its Mental Health Report 2024 ArabAd's staff
Ian Mathie named MD of sports and entertainment agency CSM in Saudi Arabia ArabAd's staff
Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies ArabAd's staff
GymNation and The Media Connector launch GymNation Media Network ArabAd's staff
Mediaplus Middle East appoints Mayur Salian as Associate Digital Director ArabAd's staff
AUS hosts seminar on youth, media and cultural heritage preservation ArabAd's staff
Dubai Chambers hosts seminar to empower the private sector to enhance customer experience ArabAd's staff

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