GymNation, the UAE's largest and Saudi Arabia’s fastest-growing gym chain, has announced the launch of the GymNation Media Network in collaboration with The Media Connector, the region’s leading digital out-of-home (DOOH) platform.
The GymNation Media Network is set to offer brands across the GCC the opportunity to connect directly with GymNation’s rapidly growing membership base.
Leveraging a variety of channels, the network offers advertising opportunities through in-gym digital TV screens, GymNation Radio, experiential activations and out-of-gym digital platforms such as the GymNation app and website.
“Partnering with The Media Connector represents a major step forward in establishing GymNation as a powerful advertising platform,” said Ant Martland, CCO at GymNation.
“Their expertise in DOOH media, combined with the AdTech we have put in place, enables us to deliver targeted, high-impact advertising solutions to brands, agencies, and media buyers across the region. With over 110,000 highly engaged members and more than 2,000 unique daily visitors at each GymNation location, spanning a diverse and dynamic demographic, the opportunities for impactful, wide-reaching campaigns are unparalleled.”
Raffoul Mattar, CEO of The Media Connector, shared his optimism, stating, “This partnership combines the strength of GymNation’s extensive membership base and their 300+ digital screen network to create exceptional advertising opportunities.
“We have already received significant demand from a wide variety of brands in the region looking to connect with the highly engaged GymNation audience, and we expect to sell out of total Q1 2025 inventory within the next few weeks. The opportunities through the GymNation Media Network are a perfect fit for brands aiming to connect with health-conscious consumers and fitness enthusiasts across a variety of demographics at very high-footfall GymNation locations.”
This announcement follows the opening of GymNation's 20th location in the region, marking a significant expansion that has doubled the size of their business since the start of 2024.
With plans to open at least 20 additional locations in 2025, GymNation is solidifying its position as the number-one gym chain across the GCC.
