Digital

News In Brief

Metaverse gaming about to hit a record high

ArabAd's staff 24 Mar, 2025

News In Brief

Arla Foods’ in-house digital team leveraged retail transaction data through data collaboration

ArabAd's staff 23 Mar, 2025

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12 Mar, 2025

News In Brief

Publicis Media ME and Landmark Reach join forces to take shopping experiences to the next level

ArabAd's staff 26 Feb, 2025

News In Brief

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

ArabAd's staff 24 Feb, 2025

News In Brief

Manchester City signs Publicis Sapient as official digital business partner

ArabAd's staff 22 Feb, 2025

Ads of the Week

On the Abdul Latif Jameel Motors Toyota's campaign win or how smart SEO fueled by insight-driven creativity can outperform even the biggest budgets

ArabAd's staff 5 Feb, 2025

News In Brief

Snap's AR Mall returns for 2025 Ramadan season

ArabAd's staff 5 Feb, 2025

News In Brief

Rotana TV names SPEX exclusive media partner for TV and digital advertising

ArabAd's staff 5 Feb, 2025

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

News In Brief

Stagwell acquires Create. Group

ArabAd's staff 30 Dec, 2024

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024