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DeepSeek's latest version creates a media and stock market storm Image

Everything AI

DeepSeek's latest version creates a media and stock market storm

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

AI in Market Research: Toluna ready to transform consumer understanding Image

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

How Connected TV is Transforming Consumer Engagement! Image

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13 Jan, 2025

Stagwell acquires Create. Group Image

News In Brief

Stagwell acquires Create. Group

ArabAd's staff 30 Dec, 2024

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

Salam partners with Publicis Groupe ME to redefine telco services in Saudi Arabia Image

News In Brief

Salam partners with Publicis Groupe ME to redefine telco services in Saudi Arabia

ArabAd's staff 11 Dec, 2024

Subway introduces self-order kiosks and its own anamorphic screen for the first time in the UAE Image

News In Brief

Subway introduces self-order kiosks and its own anamorphic screen for the first time in the UAE

ArabAd's staff 5 Dec, 2024

GymNation and The Media Connector launch GymNation Media Network Image

News In Brief

GymNation and The Media Connector launch GymNation Media Network

ArabAd's staff 26 Nov, 2024

Mediaplus Middle East appoints Mayur Salian as Associate Digital Director Image

News In Brief

Mediaplus Middle East appoints Mayur Salian as Associate Digital Director

ArabAd's staff 26 Nov, 2024

MMS Digital Day on understanding emerging digital growth opportunities in the MENA region Image

News In Brief

MMS Digital Day on understanding emerging digital growth opportunities in the MENA region

ArabAd's staff 24 Nov, 2024

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers Image

News In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

ArabAd's staff 20 Nov, 2024

Why co-creation has become essential for brands targeting Gen Z Image

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

BIG KAHUNA FILMS launches VIBE Content Creators to handle small to medium-scale projects Image

News In Brief

BIG KAHUNA FILMS launches VIBE Content Creators to handle small to medium-scale projects

ArabAd's staff 14 Nov, 2024