Publicis Groupe ME and Altibbi Partner to Redefine Healthcare Marketing for Arabic Audiences

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n a move that could redefine how healthcare brands speak to Arabic-speaking audiences, Publicis Groupe Middle East has entered a strategic partnership with Altibbi, a reputed-leading Arabic digital health platform.

The collaboration combines Altibbi’s 30 million monthly users and rich repository of regional health data with Publicis Groupe’s media, data, and AI capabilities — aiming to make healthcare marketing more culturally intelligent, data-driven, and relevant.

For years, most healthcare marketing in the Middle East has leaned on literal translation rather than cultural understanding. This partnership seeks to correct that, building messages that connect authentically with Arabic speakers across the region — a population of more than 400 million people.

“Effective healthcare communication in Arabic requires cultural fluency, not just linguistic adaptation,” said Jalil Allabadi, Co-founder and CEO of Altibbi. “By combining our regional health insights with Publicis’ media expertise, we’re helping healthcare brands engage people where they actually make health decisions — online, in Arabic, and in context.”

Altibbi’s platform hosts over two million doctor-reviewed Arabic health pages and Sina, its proprietary AI health assistant, providing detailed insight into local health behaviors and information needs. Coupled with Publicis Groupe’s precision targeting and data infrastructure, the collaboration enables healthcare and pharmaceutical clients to reach patients ethically and contextually, without compromising privacy.

“The goal is to connect capabilities that create value for both clients and audiences,” said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey. “Altibbi’s deep regional health data combined with our AI and media planning expertise opens the door for more precise, culturally attuned communication — not just reach and frequency.”

The initial rollout focuses on campaigns in chronic disease, women’s health, and weight management, but both partners envision expanding into broader digital health initiatives.

In markets like Saudi Arabia, where Altibbi is licensed to provide healthcare services through certified doctors, the collaboration could help brands deliver more meaningful, responsible engagement at scale.

The partnership aligns with regional efforts such as Saudi Vision 2030, which aims to digitize 70% of patient interactions by 2030.

With the MENA digital health market projected to grow nearly 20% annually over the next five years, Publicis Groupe and Altibbi are positioning themselves at the intersection of data, culture, and technology — where the future of healthcare communication is being shaped.