News In Brief
Saudi Ad School joins Athar Festival as its educational partner ArabAd's staff
Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
TASAWAR by Snap, the AR exhibition that is redefining Saudi fashion
Portuguese video from Monção earns people’s vote as the World’s Best Tourism Film
The One Club names 10 in Middle East & Africa to Next Creative Leaders jury
LED leader Absen Group retains Out of Home Capital in global advisory role
Pikasso's DOOH to incorporate Location Media Xchange’s Programmatic SSP
Carat and Oktopus Group enter partnership to expand presence in Pakistan
TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation
We Are Social's innovation arm .XYZ expands its offering under new leadership
Athar Festival and Publicis Groupe ME introduce a women’s empowerment programme dubbed 'Maheerah'
Media Blends rolls out DOOH network in landmark locations in Abu Dhabi