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Roger Halaby: 'My strategy is to increase sales'
"Confusing objectives with strategies is a very common misstep that can lead marketing efforts down an ineffective path chasing ghosts rather than systematically pursuing a clear target," states Roger Halaby, …SOCIALEYEZ introduces new branding and positioning
Memac Ogilvy appoints Mario Morby as Chief Strategy Officer, MENA
Rafael Lavor joins VICE Media Group as Head of Strategy
New senior hire to lead and scale UM’s strategy practice across the MENAT region
Publicis Groupe Middle East shines at The 4A’s Jay Chiat Awards
Key takeaways considered pivotal to the future of strategy as per WARC report
Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022
How can your business drive discovery and growth across borders? Rana Bouri
WARC Awards for MENA Strategy 2022 launched
How The Giving Movement benefited from increased awareness on Snapchat ArabAd's staff
“Emotional intelligence” is the driving force for effective marketing in MENA
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