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- Roger Halaby: 'My strategy is to increase sales'
"Confusing objectives with strategies is a very common misstep that can lead marketing efforts down an ineffective path chasing ghosts rather than systematically pursuing a clear target," states Roger Halaby, …
- SOCIALEYEZ introduces new branding and positioning
- Memac Ogilvy appoints Mario Morby as Chief Strategy Officer, MENA
- Rafael Lavor joins VICE Media Group as Head of Strategy
- New senior hire to lead and scale UM’s strategy practice across the MENAT region
- Publicis Groupe Middle East shines at The 4A’s Jay Chiat Awards
- Key takeaways considered pivotal to the future of strategy as per WARC report
- Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022
- How can your business drive discovery and growth across borders? Rana Bouri
- WARC Awards for MENA Strategy 2022 launched
- How The Giving Movement benefited from increased awareness on Snapchat ArabAd's staff
- “Emotional intelligence” is the driving force for effective marketing in MENA
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