As part of its fresh new brand platform ‘Now Just Got Even Better’, Deliveroo has teamed up with Emirati artist Aysha Al Hamrani to turn Deliveroo HOP grocery bags into colouring canvases for children.
The self-taught Emirati artist and illustrator Aysha Al Hamrani (@Mnawrah) enjoys Emirati pop culture, and makes it a point to translate that culture into art. Moreover, she loves converting her talent into a valuable contribution towards her society as an inspiration to others. And this contribution is spot on.
This is not Al Hamrani’s first brand collaboration, as she already partnered with retail giant Apparel Group in 2023 to celebrate Emirati Women’s Day, with Joe and The Juice designing a special sleeve for UAE national day, with Mubadala’s “Investing for the Nation” designing bags and leaving her mark in urban settings with striking murals.
It is also her second partnership with Deliveroo UAE, having previously worked on reimagining the facade of Editions sites across the UAE.
The collaboration with Deliveroo HOP bag will feature Aysha Al Hamrani’s imaginative illustrations. These artworks, showcasing a mix of retail, grocery, and restaurant themes, look perfect for little artists, as they can dive into their artistic side and transform these designs into their very own masterpieces.
Deliveroo is all about making life easier and more exciting. The company’s new brand platform highlights Deliveroo’s commitment to evolving beyond food delivery. It’s not just about delivering meals; it’s about enriching lives with convenience, variety, and a touch of fun.
With ‘Now Just Got Even Better’, the aggregator is highlighting its ability to make any moment, even the great ones, better.
The delivery platform is all about connecting customers with the best of each neighbourhood, bringing customers closer to the things they love.
As children bring the artwork on Hop bags to life, they are also joining in on Deliveroo’s journey to make every moment even better.
