• Client-agency relationship and the imbalance of power
• Five reasons why ChatGPT is not a silver bullet for marketing
• Tech rivals collaborate on blockchain to combat COVID-19, says GlobalData

• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications
• Five agencies from the Middle East honored with LIA 2024 prestigious ‘Of The Year’ awards

• Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
• Media Group IMI rolls out a refreshed brand identity marking a milestone journey
• tpay unveils a bold new brand identity

• KitKat uses auto email reply to give a break to those who don’t have one this holiday season

The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise.