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A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023.
Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.
Pencil and Merits wins were announced in advance of tomorrow night’s 50th anniversary One Show, when Best of Show, Best of Disciplines, special awards, and “of the Year” honors will be unveiled.
From the Middle East, six agencies from the United Arab Emirates (UAE) managed to amass a total of five Gold Pencils, three Silver, and 9 Bronze.
Impact BBDO Dubai, working with Impact BBDO Beirut and DejaVu Dubai, led the way with three prestigious One Show Gold Pencils, all for “The Elections Edition” on behalf of An Nahar Newspaper.
The One Show 2023 Pencil winners from the UAE are as follows:
Gold
- ‿ and us Dubai with BlackBox Dubai “The Undeniable Street View” for UNITED24, Nova Ukraine, Voices of Children and BOCTOK SOS in Experiential & Immersive, Events - Virtual
- Horizon FCB Dubai with Film DNA Cairo, The Youth Curitiba and Vox Haus Company Activity Novo Hamburgo "Breakchains With Blockchain” for Children of Female Prisoners' Association in Interactive, Online & Mobile, NFTs
- Impact BBDO Dubai with Impact BBDO Beirut and DejaVu Dubai “The Elections Edition” for An Nahar Newspaper in Out of Home, Experiential & Immersive
- Impact BBDO Dubai with Impact BBDO Beirut and DejaVu Dubai “The Elections Edition” for An Nahar Newspaper in Print & Promotional, Innovation in Print
- Impact BBDO Dubai with Impact BBDO Beirut and DejaVu Dubai “The Elections Edition” for An Nahar Newspaper in Print & Promotional, Newspaper - Single
Silver
- ‿ and us Dubai with BlackBox Dubai and Magali Polverino Studio Buenos Aires “One-Star Cook Book” for Deliveroo in Design, Craft - Art Direction
- ‿ and us Dubai with BlackBox Dubai and Magali Polverino Studio Buenos Aires “One-Star Cook Book” for Deliveroo in Design, Craft - Photography
- Horizon FCB Dubai with Film DNA Cairo, The Youth Curitiba and Vox Haus Company Activity Novo Hamburgo "Breakchains With Blockchain” for Children of Female Prisoners' Association in Experiential & Immersive, Ecommerce
Bronze
- ‿ and us Dubai with BlackBox Dubai “The Undeniable Street View” for UNITED24, Nova Ukraine, Voices of Children and BOCTOK SOS in Direct Marketing, Digital & Online - Websites & Mobile
- ‿ and us Dubai with BlackBox Dubai “Sole Music” for Anghami in Interactive & Mobile Craft, Cross-Channel UX / UI - Digital / Physical
- ‿ and us Dubai with BlackBox Dubai “Sole Music” for Anghami in Interactive, Online & Mobile, Physical Product & Mobile Integration
- ‿ and us Dubai with BlackBox Dubai “Sole Music” for Anghami in IP & Product Design, Integrated Digital & Physical Product - Promotional
- ‿ and us Dubai with BlackBox Dubai and Magali Polverino Studio Buenos Aires “One-Star Cook Book” for Deliveroo in Experiential & Immersive, Events - Virtual
- Havas Middle East Dubai with Red Havas Middle East Dubai and Sweetwater Dubai “Superstar Ravi’s” for adidas in Branded Entertainment, Brand Partnerships
- Publicis Middle East Dubai “The Call of Adventure” for Jeep in Out of Home, Craft - Art Direction
- Publicis Middle East Dubai “The Call of Adventure” for Jeep in Out of Home, Craft - Typography
- Saatchi & Saatchi MEA Dubai with Prodigious Middle East Dubai, Optix Middle East Dubai and Vox Haus Petrópolis “Empty Plates” for UAE Government Media Office in Health & Wellness, Public Relation
Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA, which was the piece of work to win the most Golds this year.
BBDO Canada Toronto with TA2 Sound & Music Toronto picked up nine Gold Pencils for Muskrat Magazine “Missing Matoaka”. BETC Paris won eight Golds, including three for Women in Games “Gender Swap”, two each for Canal+ “The Secret of Wakany” (with Gum Paris and Partizan Paris) and Duolingo "The Tattoo Duo Over” (with Voir Pictures Paris), and one for Lacoste “Unexpected Encounters” in Out of Home.
Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco and Blue Shield. Tied with six One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York. Five Golds each went to adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethink in Toronto, Montréal and Vancouver, and VMLY&R New York.
The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 19, at The One Show’s special 50th anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023.
