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In 2020, AdForum launched in the heart of the pandemic the PHNX Awards as a way of supporting our industry and proving that nothing can keep creativity down. Originally a one-off award, its success has led to the founding of a new player in the global awards landscape. The PHNX Awards have also evolved into an annual celebration of the resilience of creativity.
This year, the third edition of the PHNX Awards attracted 1050 entries and participation by more than 900 jurors voting online. As in previous editions, the PHNX brought together a diverse jury of creatives, marketers, journalists, strategists, industry leaders, consultants and journalists– the only jury of its kind.
There were 108 winners in the competition, including 25 Golds. The biggest prizes went to work from the UK, the US, Canada and Guatemala.
Four Grand Prix winners were announced in an online ceremony that took place on June 16.
GRAND PRIX FILM
“Open Spaces” for Burberry by Riff Raff Films (UK)
GRAND PRIX PRINT
“Better With Pepsi” for Pepsi by alma DDB (US)
GRAND PRIX DIGITAL
“Did you mean Whopper?” for Burger King by Publicidad Commercial MullenLowe (Guatemala)
GRAND PRIX DESIGN
“Tough Turban” for Pfaff Harley-Davidson by Zulu Alpha Kilo (Canada)
There was no Grand Prix awarded in the Strategy & Technique category. The jury felt that the selection was too diverse to choose an overall winner and that each candidate stood on its own merits.
