On June 11 the Award Ceremony of one of the largest creative events in Europe – the International Advertising Festival White Square took place online. The headliners of the business program were presented by creative directors from networks and local agencies representing more than 25 countries, who are also holders of numerous festival awards including more than 400 Cannes Lions in total. Most of them were jury of the festival this year.
At White Square 2021 7 international jury line ups worked in through online conference to assess the entries. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of the main line-ups.
This year 901 entries from 25 countries competed for the festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft.
The winners are as follow:
Grand Prix
Apartmenteka, agency Instinct, Russia
Vivienne Sabó is changing views, agency SOCIALIST, Russia
Special Prize from Grand Jury: Green Square
Birds Will Be Back, agency Havas Turkey
CREATIVE / FILM / TV / Screens
Gold
Food Waste Apocalypsis, agency Instinct, Russia
Silver
George from 1973, agency Leo Burnett Moscow, Russia
An Inspired Pigeon, agency Voskhod, Russia
Bronze
Separation, agency Havas Creative Group Russia
Online
Silver
Snickers Crisper Fest, agency BBDO Moscow, Russia
I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
Bronze
George from 1973, agency Leo Burnett Moscow, Russia
Do what only you can do, agency Voskhod, Russia
I don’t buy it Act 3, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
Film for non-profit / charity
Gold
Police Cartoons, agency Zebra Hero, Russia
Bronze
Disappearing Stories, agency Mozga Studio, Russia
Dolphin - Movie, agency Re:evolution / emg, Russia
OUTDOOR
Billboards
Bronze
New Year wish, agency AIDA Pioneer, Belarus
Posters
Gold
The Last Spark of Communism, agency White Rabbit Budapest, Hungary
Silver
Shot on a Miele oven, agency Serviceplan Russia
Ambient
Silver
Hayrat, agency Havas Turkey
Bronze
The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
Outdoor for non-profit / charity
Bronze
The Punch, agency ART UNION, Russia
Silver
GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan
Publications
Bronze
Ad Moms, agency Possible Group, Russia
RADIO & AUDIO
Radio & Streaming
Gold
World’s Smartest Radio Spot, agency Publicis Emil Turkey
Bronze
deliver the goods, agency proof., Bulgaria
Innovation in Radio & Audio
Gold
Birds Will Be Back, agency Havas Turkey
Silver
Laundry Records, agency Serviceplan Russia
Bronze
Speed Limited Radio Spots, agency Publicis Emil Turkey
INTEGRATED
Omni-channel Campaign
Silver
I DECLARE, agency PHENOMENA SARL, Lebanon
Bronze
HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia
In the name of women, agency Mosaic, Russia (moved from K9 Non-profit / charity campaign)
Digital Campaign
Gold
Apartmenteka, agency Instinct, Russia
Silver
GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
Diagnostics in Fashion, agency Havas Creative Group Russia
Social & Influencer Campaign
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Silver
Laundry Records, agency Serviceplan Russia
Bronze
Snickers Crisper Fest, agency BBDO Moscow, Russia
Brand Launch / Re-launch Campaign
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Bronze
Hamcolates, agency Serviceplan Russia
Brand Loyalty Campaign
Bronze
GEORGIA BY POST, agency REDBERRY, Georgia
Breakthrough on a Budget
Gold
ANTYfest, agency Voskhod, Russia
Silver
Diagnostics in Fashion, agency Havas Creative Group Russia
Creative Strategy
Silver
George from 1973, agency Leo Burnett Moscow, Russia
New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
Bronze
Hamcolates, agency Serviceplan Russia
Non-profit / charity campaign
Gold
Disappearing Stories, Mozga Studio, Russia
Silver
Hope to Wear, agency Articul Media, Russia
Bronze
Dolphin — Eternal stream, agency emg / Re:evolution, Russia
CONTENT & ENTERTAINMENT
Visual branded content
Bronze
Laundry Records, agency Serviceplan Russia
Snickers Crisper Fest, agency BBDO Moscow, Russia
The Endless Letter on Instagram Stories, RT Creative Lab, Russia
Vivienne Sabó is changing views, agency SOCIALIST, Russia
Audio branded content
Gold
Laundry Records, agency Serviceplan Russia
Interactive branded content
Gold
Snickers Crisper Fest, agency BBDO Moscow, Russia
Brand experience
Silver
ANTYfest, agency Voskhod, Russia
Laundry Records, agency Serviceplan Russia
Bronze
GEORGIA BY POST, agency REDBERRY, Georgia
Non-profit / charity
Gold
Police Cartoons, agency Zebra Hero, Russia
Bronze
Dolphin — Eternal stream, agency emg/Re:evolution, Russia
Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia
CRAFT
FILM CRAFT
Direction
Gold
Food Waste Apocalypsis, agency Instinct, Russia
Bronze
An Inspired Pigeon, agency Voskhod, Russia
Bet Planet - Bet you can, agency Perspective Pro, Russia
Making homes, not houses, agency Voskhod, Russia
Script
Silver
Police Cartoons, agency Zebra Hero, Russia
Bronze
I don’t buy it, agency Marvelous LLC, Russia
Art Direction
Silver
Do what only you can do, agency Voskhod, Russia
Bronze
Disappearing Stories, Mozga Studio, Russia
#меняйправила with The Glenlivet, agency VEIN, Russia
Cinematography
Gold
Food Waste Apocalypsis, agency Instinct, Russia
Silver
Bet Planet - Bet you can, agency Perspective Pro, Russia
Making homes, not houses, agency Voskhod, Russia
Bronze
An Inspired Pigeon, agency Voskhod, Russia
Editing
Gold
Do what only you can do, agency Voskhod, Russia
Love-development company, agency Voskhod, Russia
Use of Music & Sound Design
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Love-development company, agency Voskhod, Russia
Animation
Gold
Animators For Belarus, Yulia Ruditskaya, Belarus
Bronze
Police Cartoons, agency Zebra Hero, Russia
Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia
ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia
Visual effects
Silver
George from 1973, agency Leo Burnett Moscow, Russia
Food Waste Apocalypsis, agency Instinct, Russia
PRINT & OUTDOOR CRAFT
Typography
Bronze
Shot on a Miele oven, agency Serviceplan Russia
Art Direction
Bronze
Shot on oven Miele, agency Serviceplan Russia
Illustration
Gold
The Last Spark of Communism, agency White Rabbit Budapest, Hungary
Bronze
Ad Moms, agency Possible Group, Russia
Blanket Forts, agency Instinct, Russia
EXCELLENCE IN RADIO & AUDIO
Excellence in Radio & Audio
Gold
Birds Will Be Back, agency Havas Turkey
MARKETING
BRAND EXPERIENCE & ACTIVATION
Channel / Medium
Silver
George from 1973, agency Leo Burnett Moscow, Russia
The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
Bronze
ULTRA SKILL. How to share values of esports' fans and become a brand for gamers, agency Wavemaker Russia
Brand Experience
Gold
Apartmenteka, agency Instinct, Russia
Bronze
ANTYfest, agency Voskhod, Russia
Technology & Touchpoints
Bronze
Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia
Consumer Engagement
Silver
Wrong Number Operator, agency Yandex Magic Camp, Russia
Bronze
engAGEd gate, getbob agency, Belarus
Strategy
Silver
George from 1973, agency Leo Burnett Moscow, Russia
Bronze
#wakeupafter6pm, agency proof., Bulgaria
GEORGIA BY POST, agency REDBERRY, Georgia
Campaign
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Breakthrough on a Budget
Silver
Blanket Forts, agency Instinct, Russia
Bronze
ANTYfest, agency Voskhod, Russia
made with the fruits of diplomacy, agency proof., Bulgaria
Non-profit / charity
Gold
The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
Silver
Pyros Collection, agency FCB LISBON, Portugal
Dolphin — Eternal stream, agency emg / Re:evolution, Russia
PR
PR Practices & Technics
Silver
#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
Digital & Social
Gold
Blanket Forts, agency Instinct, Russia
Bronze
GEORGIA BY POST, agency REDBERRY, Georgia
Influencer
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Campaign
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Silver
#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
Non-profit / charity
Silver
Pyros Collection, agency FCB LISBON, Portugal
Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Bronze
Disappearing Stories, Mozga Studio, Russia
DIRECT
Channels
Gold
Wrong Number Operator, Yandex Magic Camp, Russia
Data
Bronze
search against violence, agency proof., Bulgaria
Strategy
Bronze
New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
S7 Visa Recycling, agency GREAT, Russia
Non-profit / charity
Bronze
Disappearing Stories, Mozga Studio, Russia
Settlements (Favelas), agency Inbrax, Chile
Dolphin — Eternal stream, agency emg / Re:evolution, Russia
INNOVATIONS
Innovations
Silver
peed Limited Radio Spots, agency Publicis Emil Turkey
Special Prize from Marketing Jury: Brave Marketing Director Award
George from 1973, agency Leo Burnett Moscow, Russia
MARKETING EFFECTIVENESS
Short-term Creative Effectiveness
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Silver
Vivienne Sabó is changing views, agency SOCIALIST, Russia
Bronze
Pizza of the future: Dodo 2077, tm agency, Russia
Long-term Creative Effectiveness
Gold
Apartmenteka, agency Instinct, Russia
Breakthrough on a Budget
Silver
Settlements (Favelas), agency Inbrax, Chile
Bronze
SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
BRANDING
COMMUNICATION DESIGN
Creation of New Brand Identity
Gold
Warm bread and in bed, agency Suprematika, Russia
Silver
Pipndrop, agency Suprematika, Russia
Bronze
DODO PIZZA UK, agency The Clients, Russia
TMW Brand Identity, agency Vozduh brand & communications, Russia
Rebrand / Refresh of an Еxisting Brand
Gold
Milgrad, Depot branding agency, Russia
Silver
Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia
Bronze
Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus
Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus
Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia
Inzare, Depot branding agency, Russia
Promotional Printed Materials
Bronze
Vertigo, agency Dotorg branding & digital, Russia
Brand Environment & Experience Design
Silver
SlavNY 20XX, The Agency of Wargaming, Belarus
Design-driven Effectiveness
Silver
Rebranding "Krupno ", SUPERMARKET Branding Agency, Russia
Design Craft
Bronze
Ad Moms, agency Possible Group, Russia
DIGITAL & INTERACTIVE DESIGN
Website design
Bronze
Highway Rock, The Agency of Wargaming, Belarus
PACKAGING DESIGN
Packaging of foodstuffs
Gold
Blanc Bleu, Depot branding agency, Russia
Silver
WORKAHOLIC COLD BREW, agency The Clients, Russia
Souvenir chocolate "color of taste", Vsevolod Abramov, Russia
RANA. Spaghetti al nero, agency XPOM, Russia
Bronze
Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania
Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
Ocard, Depot branding agency, Russia
Packaging of non-food products
Silver
Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia
DIGITAL
Websites
Silver
Apartmenteka, agency Instinct, Russia
Interactive projects
Bronze
Safe-Expression Collection, agency Instinct, Russia
Digital Campaign
Gold
ANTYfest, agency Voskhod, Russia
Bronze
30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
Social & Influencer Campaign
Gold
George from 1973, agency Leo Burnett Moscow, Russia
Bronze
I don’t buy it, agency Marvelous LLC, Russia
Laundry Records, agency Serviceplan Russia
Native Advertising
Bronze
Diagnostics in Fashion, agency Havas Creative Group Russia
Branded tech and innovations
Silver
George from 1973, agency Leo Burnett Moscow, Russia
Bronze
MTS LIVE XR, agency Mosaic, Russia
Non-profit / charity
Gold
Police Cartoons, agency Zebra Hero, Russia
Silver
Disappearing Stories, Mozga Studio, Russia
I don’t buy it, agency Marvelous LLC, Russia
Bronze
Dolphin - Palms, agency Re:evolution / emg, Russia
Hope to Wear, agency Articul Media, Russia
Wild Delivery, agency SETTERS, Russia
Special Award “For Bravery” from Digital Jury
Women Should, agency Endorphin, Azerbaijan
MOBILE
Mobile websites
No winners
Social Content
Bronze
The Endless Letter on Instagram Stories, RT Creative Lab, Russia
Non-profit / charity
Gold
Disappearing Stories, Mozga Studio, Russia
CREATIVE DATA
Data-enhanced Creativity
Gold
partmenteka, agency Instinct, Russia
Water Index, agency Havas Turkey
Use of Real-time Data
Bronze
engAGEd gate, getbob agency, Belarus
Non-profit / charity
No winners
MEDIA
MEDIA CAMPAIGN
Low Budget Campaign
Gold
Wrong Number Operator, Yandex Magic Camp, Russia
Bronze
#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
Non-profit / charity
Bronze
Dolphin — Eternal stream, agency emg / Re:evolution, Russia
CHANNELS
TV & Other Screens
No winners
Audio Platforms
Bronze
World’s Smartest Radio Spot, agency Publicis Emil Turkey
Ambient Media
No winners
Digital Platforms
Gold
ANTYfest, agency Voskhod, Russia
Silver
GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
Diagnostics in Fashion, agency Havas Creative Group Russia
Mobile
No winners
Social Platforms
Silver
Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia
Bronze
The Sign of Tenderness, agency VMLY&R, Russia
Branded content
Bronze
Snickers Crisper Fest, agency BBDO Moscow, Russia
Non-profit / charity
Gold
World without doctors, agency emg, Russia
Silver
Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Bronze
Disappearing Stories, Mozga Studio, Russia
EXCELLENCE IN MEDIA
Excellence in Media Insights & Strategy
Silver
Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)
Bronze
ANTYfest, agency Voskhod, Russia
George from 1973, agency Leo Burnett Moscow, Russia
Excellence in Media Engagement
Gold
Wrong Number Operator, Yandex Magic Camp, Russia
Bronze
AXE Collision Games, agency Goose Gaming, Russia
Non-profit / charity
Gold
World without doctors, agency emg, RussiaMass Media Award
World of Tanks Artbook, The Agency of Wargaming, Belarus
Police Cartoons, agency Zebra Hero, Russia
The Punch, agency ART UNION, Russia
Special Prize of Mass Media Jury
Draniki, agency Salmon Graphics, Belarus
Special Prize from DIGITAL PARTNER OF THE FESTIVAL - Artox Media Digital Group
A-100 Comics, A-100 Petrol Station Group, Belarus
Special Prize from souvenir partner of the festival – Project 111
Branding for a carbonated energy drink, PG Brand Reforming, Belarus
