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The creative technology company BUREAU BÉATRICE born out of Antwerp, sees its introduction into the Middle Eastern region with a base in Dubai and a third office soon to open in the Kingdom of Saudi Arabia.
Co-founded by Kevin Alderweireldt, Co-Founder & CEO, Jon S. Maloy, Co-Founder & Creative Director and Stan-Louis Bufkens, Co-Founder & Managing Director, the bureau aims to bring emotion and creativity into a category too often seen and perceived as clinical.
“In the race for relevancy, we will always favor emotion over innovation. We want clients audiences to feel alive every time they experience our creations in surprising and unexpected ways,” says Jon S. Maloy.
The team says their work is defined by an idea first, innovation second approach and their ability to connect the dots between people, culture, and emotion. They aim to redefine the roles their clients can play in their audiences’ lives. Already having partnered up with some of the most exciting brands in the world, including Adidas, Chanel, Louis Vuitton, Hermès, Formula 1 and Tomorrowland, to name a few; they have also crafted award winning work.
“We believe brands and organizations are in need of XXIst century relevancy. That’s the business we’re in. To help them create and connect with their audiences at the speed of culture,” asserts Kevin Alderweireldt.
BUREAU BÉATRICE accompany brands to tell their stories in more immersive, more meaningful way and in doing so venture into new playgrounds. Their work lives at the intersection of art, entertainment, and culture and they use their know-hows to fill spaces with amazement and enchantment.
“The Middle-East can become the home of creative technology globally and we believe we can play our part in making it so. Here people and brands are not scared to innovate and keep pushing the limits of what most people take for impossible,” comments Stan-Louis Bufkens.
There are four ways in which their know-hows are brought to life: Brand in hand; Web experiential & Metaverse; Live experiential; and Media Arts.
By imagining a world where technology disappears in favor of emotion backed with their international track-record and local knowledge, they aim to create the blueprint to what creative technology can feel and be like.
