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Hilton and the Saudi Tourism Authority (STA) have partnered to showcase the diverse travel experiences tourists can enjoy in Saudi Arabia through an engaging creative content campaign. 

In a first-of-its-kind collaboration, short films and photos have been creatively produced to promote Riyadh, Jeddah, Al Ula, Makkah and Madinah. These captivating visuals are designed to transport viewers to discover the country’s distinctive destinations.  

The campaign builds on last year’s successful partnership between the two entities, in which they created engaging seasonal content for viewers, and is now being rolled out internationally, including across the Middle East, South Africa, UK, Germany, Italy, France, Malaysia, and Indonesia.

The announcement also follows the signing of a memorandum of understanding (MoU) between Hilton and STA in 2023 to explore cooperation opportunities to promote Saudi Arabia and attract visitors to the Kingdom, in line with Vision 2030. 

It also comes as Hilton continues its plans to more than quadruple its presence with over 70 hotels under development – adding more than 18,000 keys to its growing portfolio, introducing more of its award-winning brands, and creating over 15,000 jobs for hospitality professionals across the Kingdom– with more than half of new hires being Saudi nationals. 

The content serves as a window that immerses visitors in Saudi experiences before their arrival. It brings to life the Kingdom’s must-visit hotspots and dives into the heart of its welcoming cities. From the spiritual significance of its holy cities, and highlighting the historical treasures of Diriyah, to revelling in the beauty of ancient oases and the stunning topography of the country.

It invites visitors to experience the very best of Saudi Arabia with Hilton, highlighting the global hospitality company’s hotels across the country including Waldorf Astoria Jeddah – Qasr Al Sharq, Hilton Riyadh Hotel & Residences and Conrad Makkah, and demonstrating the exceptional hospitality and comfort that Hilton guests can expect.

Hilton currently operates 21 hotels in the Kingdom including the recently opened Hilton Riyadh Olaya and The Hotel Galleria Jeddah, Curio Collection by Hilton. 

The global hospitality company says it is committed to expanding its presence in Saudi Arabia with plans to grow its footprint to exceed 100 hotels in the coming years. Its development pipeline includes the recently signed agreement with Dan Company, a Public Investment Fund company, to open three resorts at farm-based tourism destination Al Ahsa, as well as with Rua Al Madinah Holding to open three properties at Rua Al Madinah, and with Taiba Investments to launch the first Waldorf Astoria in Madinah.