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MG Motor is a brand that remains popular in the Saudi market, which boasts over 100,000 vehicles on the Kingdom's roads. In a bid to reinforce its brand presence in the KSA, the renowned British-born automotive brand along with Havas Middle East, launched a new campaign that lis set to revolutionise the Saudi market, aiming to provide an unparalleled 360-degree customer service experience.
In a bold move, the Managing Director of MG Motor Middle East, Tom Lee, took to social media to publicly address the concerns of customers in the Kingdom and shared his direct contact number, in an effort to have the public reach out to him directly.
This hands-on approach not only provided a platform for customers to voice their concerns but also instilled unwavering confidence that every situation, feedback and query received personal attention with immediate solutions provided directly from MG Motor’s senior management.
The initiative was complemented by an Out of Home takeover where the WhatsApp number was prominently advertised across three major cities in the Kingdom: Riyadh, Jeddah and Dammam. Critical cases that emerged through the MD's WhatsApp channel were promptly identified and resolved with immediate effect. The team assisted individual car owners, addressing concerns promptly and directly, demonstrating a high level of dedication to customer satisfaction.
“Customer satisfaction remains at the forefront of our business. With deep understanding of our Saudi customers, their preferences and aspirations, we are driven by a passion for service excellence as we embark on this journey to further refine our services as well as products in the Kingdom,” said Tom Lee, Managing Director of MG Motor Middle East.
The initiative also involved the introduction of new Social Media handles and the creation of market-specific content, designed to resonate with local tastes and preferences.
Under the slogan "DRIVEN BY YOUR PASSION" (القيادة شغفك), and a renewed focus on customer-centricity, MG Motor is poised to redefine the automotive experience in Saudi Arabia.
