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Socialize, part of the We Are Social network and one of the largest social media agencies in the Middle East, has become a TikTok Branded Effects Partner, bringing strategy and creativity to big brands that engage with communities on the platform.
As a TikTok Branded Effects Partner, Socialize is flexing its skills in the production and ideation of augmented reality effects— from face masks to gamified experiences and much more— an expertise that is sure to help their clients innovate in this space by blending creativity and technology to deliver memorable experiences.
This AR skill-sets is paired with the agency’s in-house sounds creation studio, labelled Socialize Sounds, so that brands can ensure their messages are reaching audiences in a number of entertaining and engaging ways using custom-built effects
Sooraj TR, Head of Creative Technology at Socialize says of the partnership, “We are so proud to be one of only a few organisations who are now able to provide this service. Not only does this mean we can create memorable work for TikTok brands but we can also offer our own clients the experience and know-how when it comes to approaching their own campaigns on this platform and others.”
As an official global branded effects partner, Socialize is creating augmented reality filters that help complement the platform's famous challenges, and trending hashtags, enriching the brand footprint among audiences and content creators.
