A landmark meeting led by Turki Alalshikh, Royal Court Advisor and Chairman of the Board of Directors of the General Entertainment Authority, took place on Wednesday in Jeddah.
The high-profile gathering brought together global and regional media leaders to discuss the evolving media landscape and explore new collaboration opportunities.
Attended by industry giants including Publicis Groupe, Omnicom Media Group MENA, Middle East Communications Network (MCN), GroupM MENA, Dentsu, Saudi Media Company (SMC) and Alarabia OOH, the meeting served as a platform for fostering stronger strategic alliances and aligning on key industry priorities in order to drive growth and innovation in the media industry.
With the media landscape rapidly evolving, the discussions centered on new opportunities for further collaboration and market transformation.
These partnerships are expected to play a pivotal role in enhancing media capabilities and driving long-term impact across the region.
