This Ramadan, Deliveroo, the British online delivery company, and Humantra, a global supplements brand that provide highly electrolyte formulas, reimagined hydration with the UAE’s first-ever drinkable billboard at City Walk Dubai, celebrating the launch of Humantra’s limited-edition Apricot flavour electrolyte!
The innovative activation provided a refreshing and unique way for the community to replenish after a day of fasting adding a creative twist to hydratation during the holy month.
At first glance, the billboard appeared ordinary, but at sunset, a graffiti artist added a question mark—transforming the statement ‘Just Another Billboard’ into a thought-provoking moment.
The billboard then revealed a dispenser tap, turning it into the country’s first-ever drinkable billboard - allowing passersby to break their fast with Humantra’s electrolyte drink. This unique activation gave a whole new meaning to hydration during Ramadan, encouraging the community to rethink how they replenish after fasting.
Visitors could sample Humantra’s limited-edition Apricot-flavour electrolyte sachet, served in a generously sized cup, offering proper hydration after a day of fasting and keeping them refreshed for the evening ahead.
Designed specifically for Ramadan, Humantra’s sugar-free, plant-based sachets contain all six essential electrolytes, helping to replenish fluids, boost energy levels, and support overall wellbeing during fasting hours.
Through this unexpected and creative stunt, Deliveroo and Humantra not only introduced a new flavour but also transformed a simple billboard into a powerful call to prioritise hydration and wellbeing during Ramadan.
