Who will make TopFice’s list of the year’s top agencies?

Posted on 2024 Sep,26 | By ArabAd's staff

On November 12, the creative industry, the press, and advertisers will find out who made the cut for the world’s most awarded and recognized creative communications companies of the year, with the 2024 edition of TopFice.

In its sixth edition, TopFice will continue to monitor the performances of creative agencies, including both multinationals and independent entities, from Europe and the Americas.

This independent and impartial ranking recognizes the Agencies of the Year according to their performance in 80+ leading advertising festivals and award shows on a local, regiobal and international level. Some of the festivals included in TopFice’s comparative analysis and rankings, which will be considered to determine the year’s top performing agencies, are: The Effies on a local and global level, the ADC awards, the AME Awards, D&AD, Clio, Cresta, Cannes Lions, Luum Awards, One Show, WINA Festival, Epica Awards, New York Festivals and much more.

The list of categories that will be included in the upcoming edition of the festival: Creative Agency of the Year; Independent Agency of the Year; Producer of the Year; Design Studio of the Year; Most Effective Agency of the Year; PR Agency of the Year; Health Agency of the Year; In-House Agency of the Year; Digital Agency of the Year; BTL-Promo Agency of the Year; OOH Company of the Year; Media Agency of the Year; Creative School of the Year; Regional Agency of the Year.

For a more complete picture of the entire value chain of the creative industry, specialized agencies, producers, advertising faculties and creative schools are also analyzed based on the participation of young talents.

This ranking of the best, is determined based on the awards and designated medal scores based on the antiquity, coverage and size of the festival.

How can an agency be considered eligible?

The agencies with the highest scores in their respective countries will be nominated and contacted. The number of nominated agencies may vary, based on categories and taking into account the size of the market in each country.

Potential candidates are then asked to register to accept their status as nominees. These agencies will be contacted by email from topfice.com and festivalesfice.com.

The last edition provided important data such as: More than 9,000 awards were tabulated to name the most creative companies of the year.

It should be noted that, in 2023, and independent creative agency was named as the world’s best: the German agency Serviceplan won with 138 awards obtained.

The Top Network was Ogilvy, and the year’s most decorated Holding was WPP.

World’s Top 10 in 2023: