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Following a long pitch process involving several agencies, French automotive manufacturer, Groupe PSA, has selected Dubai-based independent creative shop, Science & Sunshine, to handle the creative business for Peugeot in the Middle East.

The Peugeot account is a significant win for Science & Sunshine, which turns three in April 2019. The agency will handle creative duties for the French automotive brand across the entire Middle East region.

Reham Eldidi, Regional Head of Marketing GCC Region at Peugeot, said: “Peugeot is embarking on a ‘come back’ in the region, and this year is a vitally important time in the brand’s history in the Middle East. We have revamped our entire agency line-up to ensure that the brand will benefit from fresh thinking and a new approach to take Peugeot to the position it belongs on the Middle East automotive scene.”

Nadine Ghossoub, Science & Sunshine CEO, said: “The automotive segment is highly competitive and with Peugeot’s new line of vehicles and ambitious targets, we are excited to partner with them and help grow the brand in the region.”