Advertising
My Life in Ads with Sabine Massaad Rik Corijn
Sabine Massaad, communication manager at Leo Burnett, Beirut reflects on the ads that paved the way to a promising career lying ahead.Comparing Apples to Creative Oranges ArabAd staff
Sometimes it works, sometimes it does not. Lebanese apples have taken a major hit because of imported competition so much that farmers are not even bothering to pick them up …
Halloween: Pump(kin) up the volume! Tarek Chemaly
Show me where you work Y&R... And I’ll tell you who you are Rik Corijn
My Life in Ads with Jihad Ramadan Rik Corijn
Show me where you work Joe Fish… And I’ll tell you who you are Rik Corijn
Twin Ads Joe La Pompe
Clémentine or The Colourful World of Communication Jad Haidar
Wake me up when October ends Tarek Chemaly
Georges Najm: The Local Ad Industry Screams for Change Jad Haidar
Its. Incredible Jad Haidar
Ad Execs on the Campaign Trail… Storytelling, Social Media and Negative Advertising: the Creative Process of Political Advertising
What comparative ad? When comparison is not so Tarek Chemaly
Out Now: Epica Book 29 ArabAd staff