RAPP MENA, a creative and customer experience agency part of Omnicom Precision Marketing Group, has offered employees the opportunity to enjoy the Eid Al-Fitr public holidays in the UAE as a fully paid break, followed by an additional week of work-from-home flexibility.
This move allows the agency’s employees “to rest, recharge, and connect with family and loved ones after Ramadan,” as announced in a press statement. This is one of many work-life balance perks offered by the agency, an initiative that goes in line with the UAE’s National Program for Happiness and Wellbeing, which champions workplace policies that enhance quality of life.
“Despite shorter workdays, working during Ramadan, especially for those observing the fast, can be challenging. Granting the Eid Al-Fitr holiday and extending remote work options afterwards is part of our commitment to well-being and work-life balance. It allows people to plan their time off with more flexibility, travel and spend more downtime to recharge. Investing in our people doesn’t just feel good—it drives results. Our team’s dedication and performance soar in this supportive environment,” said Curtis Schmidt, CEO of RAPP MENA.
Far from impacting productivity, these employee-focused practices have fuelled dedication, work ethic, and performance, proving the value of a nurturing environment.
In addition to the Eid Al-Fitr holiday and remote week, RAPP MENA offers two weeks of distant work annually for travel, permanent work-from-home Fridays, and a day off for World Mental Health Day—supporting the UAE’s growing emphasis on mental health in the workplace. Employees also receive birthday leave, a day to celebrate a religious or special occasion and major holidays like Christmas. Those living far away from the office gain an extra work-from-home day weekly, while staff opting to work from the RAPP Egypt office enjoy an additional remote week.
These efforts echo the UAE government’s encouragement of flexible work arrangements, seen in national calls for remote work during challenging times, and contribute to the UAE Centennial 2071 goal of building a thriving workforce. By prioritizing flexibility and mental health, RAPP MENA sets a benchmark for employee well-being in the region.
