Industry Talk
- A Glitch in Modern Communication
Roger Halaby, Hanging Gardens
Anyone with a smartphone can now reach millions, but not everyone understands the strategic thinking that should support effective communication. So how can advertising, social media, public relations, media, or …
- Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.
- Public relations in the dock Iain Akerman
- How to successfully market brands in times of ever-changing consumer mindsets
- The future of destinations Matt McLean, Imagination ME
- Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
- Data transparency reignites Gen Z advertisers Edward Siavo
- 2023: A year of “middles” in the Lebanese market Tarek Chemaly
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
- Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
- Saudi Arabia: The final frontier Iain Akerman
- Saudi Arabia, the new hub for the events industry in the Middle East Iain Akerman
- Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
- Mohammed Fouladkar, the CEO who leads by example Ghada Azzi