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Industry Talk
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
Advertisers in Lebanon anticipated the year 2023 with enthusiasm following a relatively encouraging 2022. The parliamentary elections, the gradual invoicing in fresh dollars, and an exceptionally active holiday season had …
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
Terry Kane, Managing Director Middle East & Africa at The Trade Desk, shares some insights on how changing habits during Ramadan could require brands to rethink their advertising strategies.
Saudi Arabia: The final frontier
Iain Akerman
Saudi Arabia, the new hub for the events industry in the Middle East
Iain Akerman
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Mohammed Fouladkar, the CEO who leads by example
Ghada Azzi
Women role in Saudi Arabia’s creative and entrepreneurial revolution
Iain Akerman
Five ways the FMCG industry contributes to the economy
Naji Haddad
COP28 to drive demand for PR services in the UAE
Firas Sleem
Combatting Fake News: The EU's Motivations, Strategies and Challenges
Ghada Azzi
The last picture show? On Lebanon’s film and production sector
Iain Akerman
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
The Rise and Fall of Brand Purpose
Saad Al Abbasi
The State of Loyalty in the Kingdom of Saudi Arabia
Ashish Sinha
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