Industry Talk
Saudi Arabia: The final frontier
Iain Akerman
Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil. The way its destinations are marketed will play a big …
Saudi Arabia, the new hub for the events industry in the Middle East
Iain Akerman
Saudi Arabia’s events industry is booming. From art and culture to music and sport, a wealth of experiences are enriching the kingdom
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Mohammed Fouladkar, the CEO who leads by example
Ghada Azzi
Women role in Saudi Arabia’s creative and entrepreneurial revolution
Iain Akerman
Five ways the FMCG industry contributes to the economy
Naji Haddad
COP28 to drive demand for PR services in the UAE
Firas Sleem
Combatting Fake News: The EU's Motivations, Strategies and Challenges
Ghada Azzi
The last picture show? On Lebanon’s film and production sector
Iain Akerman
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
The Rise and Fall of Brand Purpose
Saad Al Abbasi
The State of Loyalty in the Kingdom of Saudi Arabia
Ashish Sinha
Top five trends that will shape the media and advertising industry in 2023
Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia
Ghada Azzi
