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Industry Talk
Five ways the FMCG industry contributes to the economy
Naji Haddad
Naji Haddad, General Manager of MENA at Deliverect, explains what makes the FMCG industry a dynamic and critical component of the economy.
COP28 to drive demand for PR services in the UAE
Firas Sleem
COP28 will take place in the UAE between November 30 and December 12, 2023. Firas Sleem, CEO, Virtue PR & Marketing Communications explores the role PR agencies in Dubai and …
Combatting Fake News: The EU's Motivations, Strategies and Challenges
Ghada Azzi
The last picture show? On Lebanon’s film and production sector
Iain Akerman
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
The Rise and Fall of Brand Purpose
Saad Al Abbasi
The State of Loyalty in the Kingdom of Saudi Arabia
Ashish Sinha
Top five trends that will shape the media and advertising industry in 2023
Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia
Ghada Azzi
Radio in KSA: Effective Results, Powerful Impact
Fouad Debouk
Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry
Ghada Azzi
Newly conceived Red Impact labors to make a positive difference in today’s world
Ghada Azzi
How brands can help save lives
Abdalla Yousef
How global brands are engaging with audiences in the Middle East
Nadim Khammar
