Industry Talk
Are Most Marketers in Sync with Today’s Trends?
Nadim Khoury
Nadim Khoury, the former CEO of Grey Group MENA, discusses new ways of harnessing the power of modern marketing
Opportunities ahead by Richard Addington
Richard Addington
Richard Addington, Director of Monetization and Commercial at MBC Media Solutions, highlights key trends that are expected to carry over in 2022
Women's Empowerment in Creative Industries: Film & Media
Blue Sound or the love of sound engineering – an interview with Chadi Saad
Ghada Azzi
Bringing a film to life during the pandemic - An interview with Maria Ivanova
Ghada Azzi
Electriclimefilms director Omar Khalifa on finding his filmmaking path and capturing the subtleties of human interaction
Six Trends Transforming the Media Industry
The Right Talent is Key to Outperform Competitors
Tom De Waele
Working from home – An opportunity to seize or a dilemma to freeze?
A new Paradigm Shift for the Tobacco Industry?
Ghada Azzi
The UAE tourist experience in a Post-COVID-19 World
Kristine Pitts
Crisis Management and Marketing Communication Through Coronavirus Crisis
Gaby Chamat
A new exciting decade for communicators
Sawsan Ghanem
All Trends are Similar. What's Next? A TBWARaad Analysis
