Industry Talk
‘How can we convince talent that there is a future for this industry?’
The battle for talent is being fought across industries and nations. Can Lebanon’s advertising industry prevail?
On the challenges facing the FMCG sector in Lebanon -An Interview with Ziad Mahasni of FDC
Being the managing partner and owner of FDC, one of the leading FMCG companies in Lebanon, Ziad Mahasni’s extensive expertise and market know how sheds light on the FMCG industry …
The Evolution of Lebanon’s Foreign-Speaking FM Radio in the Digital Era
Christina Fakhry
Lebanon’s FMCG Giants Quenching the Desires of Consumers
TRACCS: The Trusted Advisors
Noise Going Louder: Expanding to the World and Partnering With U.S. Firm
A Race Where No One Wants to Come in Second
Ghada Azzi
Hanadi Dagher: ‘It’s not that hard to keep up with the big agencies and be successful’
Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos
Iain Akerman
Who audits the auditor?
Iain Akerman
Ramsay Najjar on Effective Political Campaigning
Production Industry: Back to the Future
Iain Akerman
its. Rolling Out its Stories
Choosing a PR Specialist is Not as Simple as ABC
Bahaa Fatairy
