Industry Talk
- Lebanon’s FMCG Giants Quenching the Desires of Consumers
During medieval times, people had to be satisfied with whatever goods they had and forget their desires for commodities that were not available in their cities. With time, people began …
- TRACCS: The Trusted Advisors
Katia Yasmine, Managing Director of TRACCS Lebanon elaborates on the agency’s DNA and what makes this PR firm ahead of the curve. In a market where the rules seem to …
- Noise Going Louder: Expanding to the World and Partnering With U.S. Firm
- A Race Where No One Wants to Come in Second Ghada Azzi
- Hanadi Dagher: ‘It’s not that hard to keep up with the big agencies and be successful’
- Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos Iain Akerman
- Who audits the auditor? Iain Akerman
- Ramsay Najjar on Effective Political Campaigning
- Production Industry: Back to the Future Iain Akerman
- its. Rolling Out its Stories
- Choosing a PR Specialist is Not as Simple as ABC Bahaa Fatairy
- Media Transparency in Murky Waters Iain Akerman
- Where now for MBC? Iain Akerman
- What is the most significant change you wish the ad industry makes in 2018?