Industry Talk
- Carole Hayek: the Lateral Shifter
In an unexpected move, Carole Hayek, the former General Manager of Optimedia Beirut recently joined MCN’s Magna for a similar managerial role. In this Q&A, she explains why her decision …
- Peter Mouracade: the Race is On
Peter Mouracade, the former Head of Communication at Leo Burnett Beirut has recently taken on the role of CEO of the Beirut Marathon Association. Quitting a career in communication to …
- Sasan Saeidi offers some guidance for the year ahead
- Don’t Throw the Baby out with the Bathwater Eric Hanna
- Marketing Accountability: Subway or the Highway
- On Selecting an Ad Agency... Clients Talk
- An Agency Will Live and Die by its Culture Nadim Khoury
- The publishing Industry in Search of a Second Life Warren Singh-Bartlett
- The Power of Two
- The Pairing of Old with New Aoun Shaar
- The Excruciating Demise of the Printed Word Jad Haidar
- Shifting Perceptions Gamal Mokhtar
- On the Way to Full Content Autonomy
- Has Print Given its Last Heartbeat? Krikor Khatchikian