Industry Talk
The Saudi market: a survival game
Imad Beyhum, Managing Director at PG Integrated shares his sentiments regarding the overall business atmosphere in the Saudi market.
Saudi Arabia: an Atmosphere of Optimism and Trust
Ali Khalil, Strategic Planning Director at J.Walter Thompson KSA firmly believes that today the whole world is at an inflection point, not only Saudi Arabia. While he offers a brief …
Ghada el Khatib: the Giant Leap?
Myrna Abou Mrad: Ahead to Full Circle Adventures
Carole Hayek: the Lateral Shifter
Peter Mouracade: the Race is On
Sasan Saeidi offers some guidance for the year ahead
Don’t Throw the Baby out with the Bathwater
Eric Hanna
Marketing Accountability: Subway or the Highway
On Selecting an Ad Agency... Clients Talk
An Agency Will Live and Die by its Culture
Nadim Khoury
The publishing Industry in Search of a Second Life
Warren Singh-Bartlett
The Power of Two
The Pairing of Old with New
Aoun Shaar
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