Industry Talk
Ghada el Khatib: the Giant Leap?
Seasoned communication professional, Ghada el Khatib, who was at the helm of two companies in Beirut (PR company Asda'a BM and ad agency Y&R) joined Plus Holding company as chief …
Myrna Abou Mrad: Ahead to Full Circle Adventures
Preferring not to dwell on why she decided to leave her position as the General Manager of Porter Novelli Beirut, Myrna Abou Mrad opted instead to focus on her new …
Carole Hayek: the Lateral Shifter
Peter Mouracade: the Race is On
Sasan Saeidi offers some guidance for the year ahead
Don’t Throw the Baby out with the Bathwater
Eric Hanna
Marketing Accountability: Subway or the Highway
On Selecting an Ad Agency... Clients Talk
An Agency Will Live and Die by its Culture
Nadim Khoury
The publishing Industry in Search of a Second Life
Warren Singh-Bartlett
The Power of Two
The Pairing of Old with New
Aoun Shaar
The Excruciating Demise of the Printed Word
Jad Haidar
Shifting Perceptions
Gamal Mokhtar
