Industry Talk
- Sasan Saeidi offers some guidance for the year ahead
Sasan Saeidi, managing director of FP7 UAE Group, offers some guidance for the year ahead and picks his predictions for 2017.
- Don’t Throw the Baby out with the Bathwater
Eric Hanna
For an increasing number of advertisers, a physical presence in markets has become a luxury that can no longer be sustained, with regional-based models of operation being revived. Will such …
- Marketing Accountability: Subway or the Highway
- On Selecting an Ad Agency... Clients Talk
- An Agency Will Live and Die by its Culture Nadim Khoury
- The publishing Industry in Search of a Second Life Warren Singh-Bartlett
- The Power of Two
- The Pairing of Old with New Aoun Shaar
- The Excruciating Demise of the Printed Word Jad Haidar
- Shifting Perceptions Gamal Mokhtar
- On the Way to Full Content Autonomy
- Has Print Given its Last Heartbeat? Krikor Khatchikian
- The Meaning of EFM… It’s all in the Name Mustapha Tabba
- Are Signs Ahead Good or Bad? ArabAd staff