Industry Talk
- The Meaning of EFM… It’s all in the Name
Mustapha Tabba
Mustapha Tabba, COO at Ipsos MENA, explains what Enterprise Feedback Management (EFM) technology solutions entail and how it is set to change the game and carry organisations into the new …
- Are Signs Ahead Good or Bad?
ArabAd staff
Philip Issa, Initiative Lebanon’s Managing Director, shares his view of the country’s Out-of-Home industry and discusses the many ways be made to improve this sector.
- The Road Ahead for OOH
- Dominance Through Volume
- The Collapse of the Next Industrial Revolution Naseem Javed
- On the Relationship of Advertisers and TV networks Fayza Bjayou
- CEO WANTED Naseem Javed
- PR’s Role in content creation
- The PR Industry is Flourishing
- PR, the Instrumental Communication Tool
- Communicating in Uncertain Times Jeff Chertack
- Hitting the Mark
- A Way Forward ArabAd staff
- Newsprint Publishers Diversification Opportunities