Industry Talk
What is the most significant change you wish the ad industry makes in 2018?
Ad men and women are polled about the one change they dearly wish the industry embraces in 2018.
Nationalisation programmes in the Gulf : Nationality vs Meritocracy
Iain Akerman
Will the communications industry be strengthened or weakened by Gulf countries’ attempts to nationalise their workforces?
PR agencies: an independent view…
Jo Chemali on measuring the value of PR
Iain Akerman
‘I get shivers when I hear or see her name’
On PR measurement: the Ogilvy way
Experience? Who needs that eh…
The game has changed
The Hunting Grounds
Iain Akerman
The Survival of the Fittest Era
The Saudi market: a survival game
Saudi Arabia: an Atmosphere of Optimism and Trust
Ghada el Khatib: the Giant Leap?
Myrna Abou Mrad: Ahead to Full Circle Adventures
