Industry Talk
its. Rolling Out its Stories
In-house capabilities have become the soul of Beirut-based agency, its. Communications with manifold specialized departments launched in the past six months (its. Real Estate, its. Events, its. Health to name …Choosing a PR Specialist is Not as Simple as ABC Bahaa Fatairy
Bahaa Fatairy, Founder and Managing Director of BR Communications, offers some tips on how to choose the best PR consultancy from the many options available to the ME market.
Media Transparency in Murky Waters Iain Akerman
Where now for MBC? Iain Akerman
What is the most significant change you wish the ad industry makes in 2018?
Nationalisation programmes in the Gulf : Nationality vs Meritocracy Iain Akerman
PR agencies: an independent view…
Jo Chemali on measuring the value of PR Iain Akerman
‘I get shivers when I hear or see her name’
On PR measurement: the Ogilvy way
Experience? Who needs that eh…
The game has changed
The Hunting Grounds Iain Akerman
The Survival of the Fittest Era