News In Brief
- White Square Festival of Creativity announces its 2023 jury ArabAd's staff
- WPP acquires data-driven influencer marketing agency Goat
- MBC Media Solutions launches MMS Works to enable advertisers to place their ads on Shahid
- MBRSG launches major report on advancing AI impact on the digital economy in Dubai
- Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
- CDF to support companies in the Saudi Film sector
- MBC GROUP extends licensing deal with NBCUniversal
- One-third of the Arab population turned to VPNs in 2022
- Netflix beats its own expectations
- Amazon MENA introduces inclusive leave benefits for new parents
- 30 up-and-coming creatives to join ADFEST's Young Lotus workshop
- Communication experts share actionable insights into immersive marketing at MENA Effie TLP