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Augustus Media, the Middle Eastern digital media company, has announced three strategic partnership with prominent regional mobile, TV, content and news aggregator applications.

Through this collaboration, both of Augustus Media brands, Smashi and Lovin, aim to offer a wide range of content, spanning from lifestyle to business. 

Smashi is a live business streaming service from the heart of the Arab world, covering the most innovative products, services, and technologies changing our lives.  Smashi is accessible to its audiences across its official website, social media platforms, Android and Apple operating software along with TV applications. The brand consists of original shows, Snapchat shows and verticals ranging from crypto to style, offering the latest regional & international news impacting the MENA region.

Lovin is a local news and entertainment channel. Lovin shares the best of its city, informing using bitesize news, viral content, and community stories. Lovin is live across 16 countries and cities.

“The media industry has inherently moved at a very fast pace, and now consumption and disruption trends are forever evolving. As a digital first broadcasting and publishing business, working with innovative partners to ensure our content is consumed is a very important part of what we do. We are very pleased to be working with DailyHunt, Visha and T-Pay, all leaders in their categories, and are excited about the potential of both Lovin & Smashi growing on through these partnerships,” said Richard Fitzgerald, CEO & Founder, Augustus Media.

In partnership with regional aggregators, Smashi and Lovin will be launching with the following:

TPAY MOBILE, a full-service mobile payments platform that gives local and global digital service providers access to consumers across the Middle East, Africa, and Turkey. The partnership includes Orange, Vodafone, Etisalat, and Telecom Egypt, providing users with an easy and convenient way to subscribe to Smashi TV 

Dailyhunt,  an Indian content and news aggregator application that provides local language content in 14 Indian languages from multiple content providers. It has been recognized as the most downloaded app in the MENA region, due to its multiple genre viewership. In line with the partnership with the Lovin brand, the site will be able to provide even more personalized and relevant content to its users. 

Visha Player App, an innovative video platform that offers uninterrupted viewing of local video content without any ads, reaching 100M+ downloads worldwide. This smartphone, smart TV OS and content platform is driven by technology and innovation, and has partnered with Smashi TV to distribute content globally. By putting its audience at the center of the complete TV experience, Visha App has become a leading player in the MENA region's content space. This partnership is set to further enhance Visha's content offerings and enable Smashi TV to become a part of a content library that caters to the large MENA audience.