News In Brief
Empyre Communications appointed as PR agency of a global retail event
The Sandbox and Wunderman Thompson join forces to develop new experiences in the metaverse
Retail media is now the fourth-largest advertising medium, per WARC survey data
Pikasso Group launches in the Italian market as Pikasso Italia
Promofix partners with Criteo and expands market reach across lower Gulf and Levant
Louise Jacobson of Brazen MENA joins Global Women in PR MENA (GWPR)
Snap celebrates AR innovation and creativity at Lens Fest 2022
IPG's Current Global appoints Peter Jacob to lead Middle East operations
UAE Government Media Office tops the 2022 AME Awards Agency Report and Brand Report
WPP acquires Canadian ecommerce agency Diff
The biggest drop in market`s history for cryptocurrencies
ArabAd's staff
Startups win $55,000 at the AUB President’s Innovation Challenge
