News In Brief
- Social Commerce to bring In $724 billion in revenue in 2022
- Twitter’s global market share grows by 55% in 2022 while Facebook loses 12%
- Havas Middle East selected to engineer adidas' social strategy ArabAd's staff
- BPG strengthens integrated offering with senior leadership hires ArabAd's staff
- Al Arabiya News Network & MBC Media Solution launch new digital content brand ‘Akthar’
- IMKAN selects Science & Sunshine as agency of record
- JACK MORTON expands its MENAT operations to KSA with key hires
- Basebone expands its MENA content offering
- Publicis and Carrefour join forces to address the booming retail media market in Europe and Latin America
- Metaverse presents a multi-billion dollar opportunity for Middle East telcos, says ADL report
- Raptor PR appointed agency of record for emergent tech companies including MENA-based Sandsoft Games
- TikTok’s ‘Rock the Tok’ competition celebrates best-in-class work stemming from region's brightest and best agencies